People Die Twice | Jane Hoskisson | Football for Breakfast

Jane Hoskisson grew up going to Goodison Park with her dad in the early 80s, right at the start of the Howard Kendall years. She was a little girl in a huge crowd, too small to see over the bar, carried along by the noise of it. She still couldn't name every player or read every tactic. But she could tell you exactly what Everton means to her, and why football is the love language she still shares with her dad today. In episode eight of Football for Breakfast, Jim Johnson sits down with Jane in the greasy spoon cafe for a conversation about belonging, memory, and why being able to see yourself in the picture changes everything. Jane leads diversity for the global aviation industry. Her work has helped move the share of female pilots from around 4% towards 6% worldwide, and lifted the number of women running airlines from 3% to 9% in just six years. Her reason for why it matters is simple: you can't be what you can't see. It's true in a cockpit. It's true on a pitch. Her artefact is an engraved award from her grandad Jim, who ran Saint Matthew's Football Club in Liverpool in the early 60s - a community organiser who gave local boys somewhere to go. Jane brought her dad to the studio too, sitting just off camera. As she puts it, people die twice: once when they take their last breath, and again when the last person says their name. Football, she says, is how the people you love stay in the room. They also get into the quiet crisis in grassroots football, why community organisers are disappearing, and the moment Everton announced Goodison Park would become the home of the women's team. A woman who knows that the most important work, in aviation or football, is making sure people can see themselves in the picture. This is Football for Breakfast. Cafes. Clubs. Communities. Culture. --- ⏱ CHAPTERS 00:00 Introduction 00:56 Breakfast order and Roy of the Rovers 02:47 Earliest memory - Goodison with dad 05:06 A little girl in a big crowd 06:01 Police horses and match day 08:22 Watching football in Geneva 12:08 Football, banter and belonging 14:05 Passing it on - converting the Liverpool kids 17:24 Half time 18:00 Presented by OSS Security 18:47 Grandad Jim and Saint Matthew's FC 20:01 Rented memory and the architecture of love 22:17 The state of the grassroots game 28:15 Footballers as rockstars 28:49 Aviation, diversity and 25 by 2025 31:00 You can't be what you can't see 33:07 The artefact and "people die twice" 35:12 Jim on losing his dad 37:00 The penalty shootout - quickfire round 42:36 The result she'll never get over 44:36 A Good Companion 44:53 Outro --- 🎙 ABOUT JANE HOSKISSON Jane Hoskisson is Director of Talent, Learning, Engagement and Diversity at IATA, the trade body for the world's airlines. She leads the 25by2025 initiative, a global campaign to increase the number of women in senior roles and under-represented positions across aviation. A lifelong Evertonian, she grew up going to Goodison Park and now lives in Geneva. 🔗 LINKS OSS Security: osssecurity.com Football for Breakfast newsletter: footballforbreakfastpod.com/newsletter 🎧 Search Football for Breakfast on Spotify and Apple Podcasts. Football for Breakfast is a production by The Good Companions, presented by OSS Security. New episode every Tuesday morning. #FootballForBreakfast #JaneHoskisson #Everton #EvertonFC #EFC #Goodison #GrassrootsFootball #WomenInFootball #WomenInAviation #FootballPodcast #FootballCulture #Leadership #GoodCompanions #OSSSecurity